Privacy Policy (Hidden Gem Homes)

Effective date: January 21, 2026

This Privacy Policy explains how Hidden Gem Homes (also referred to as “Hidden Gem Sonoma,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit https://www.hiddengemsonoma.com, contact us, request information, or book and stay at one of our vacation rental properties.

1) Information we collect

A) Information you provide to us.
We may collect the following categories of information when you book, inquire, sign a rental agreement, or communicate with us:
- Contact information (name, email address, phone number, mailing address);
- Reservation details (stay dates, property, guest count, special requests, communications related to your stay);
- Identity and verification information (when needed) used to verify identity for fraud prevention or security;
- Payment information (payment status and limited transaction details; payments are typically processed by third-party payment processors and we do not intentionally store full card numbers);
- Messages and support content (the content of emails, texts, calls, and messages you send us, plus related metadata such as time and delivery status).

B) Information collected automatically.
When you use our website, we may automatically collect:
- Device and usage data (IP address, browser type, device identifiers, pages viewed, links clicked, approximate location derived from IP);
- Cookies and similar technologies (cookies, pixels, and analytics tools that help the site function and help us understand traffic and performance).

C) Information from third parties.
We may receive information from:
- Booking channels and partners (for example, booking platforms or channel partners you use to reserve);
- Service providers that support reservations, guest messaging, identity verification, fraud prevention, and operations.

2) How we use information

We use information to:
- Provide and manage reservations, rental agreements, and guest services;
- Communicate with you about your booking, check-in, check-out, stay-related issues, and support requests;
- Send reservation-related reminders and operational messages you request;
- Improve our website, guest experience, and operations;
- Prevent fraud, enforce our terms, protect safety and security, and comply with legal obligations.

3) How we share information

We may share information in the following circumstances:

A) Service providers.
We share information with vendors that perform services for us, such as website hosting and analytics, payment processing, property management and guest operations tools, communication providers (email and text messaging service providers), and identity verification, fraud prevention, and security support. These vendors are permitted to use personal information only to provide services to us.

B) Booking and operational needs.
We may share relevant information with partners involved in fulfilling your reservation or supporting your stay (for example, access management or operational support), limited to what is necessary.

C) Legal, safety, and enforcement.
We may disclose information if required by law or if we believe disclosure is necessary to comply with legal process or government requests, enforce agreements and policies, or protect the rights, property, and safety of guests, neighbors, the public, or our business.

D) Business transfers.
If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to appropriate confidentiality safeguards.

4) SMS Text Messaging

If you opt in to receive text messages from Hidden Gem Homes, we will use your phone number to send messages related to your reservation and guest communications (for example: booking confirmations, check-in details, stay-related updates, and booking reminders). Message and data rates may apply. Message frequency varies. Opting out: Reply STOP at any time to unsubscribe from text messages. Help: Reply HELP for help. SMS data sharing: SMS consent and phone numbers collected for SMS purposes will not be shared with any third party for their marketing or promotional purposes. We may share your phone number only with our texting service provider to deliver text messages and to support messaging operations, compliance, and recordkeeping

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5) Cookies and analytics

We use cookies and similar technologies to enable core site functionality, understand site usage and improve performance, and measure the effectiveness of marketing and communications (if applicable). You can control cookies through your browser settings. If you disable cookies, parts of the site may not function properly.

6) Data retention

We keep personal information for as long as reasonably necessary to provide services and manage reservations, maintain business records, resolve disputes, enforce agreements, and comply with legal and regulatory obligations.

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure.

8) Children’s privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9) Your privacy choices and rights

A) General choices.
You may request to access the personal information we hold about you, correct inaccurate information, or delete certain information (subject to legal and operational limitations).

B) California residents.
If you are a California resident, you may have rights under the California Consumer Privacy Act as amended (CCPA/CPRA), including the right to access, delete, or correct certain information, and the right to opt out of the “sale” or “sharing” of personal information as those terms are defined by California law. To submit a request, contact us using the details below.

10) Third-party ft links

Our website may include links to third-party sites. Their privacy practices are governed by their own policies, not this one.

11) Changes to this policy

We may update this Privacy Policy from time to time. The “Effective date” at the top indicates when it was last updated. Material changes will be posted on this page.

12) Contact us

If you have questions or want to make a privacy request, contact: Hidden Gem Homes. Email: hiddengemsonoma@gmail.com